Holdings was in financial distress due to challenges arising from its entry into the mobile electronics market and its transition from a distribution to manufacturing company.
Nifty Products designed, manufactured and marketed branded custom molded floor mats.
Professionals of M&A Capital were hired to conduct a marketing process to identify, educate and negotiate with the most qualified financial and strategic buyers. All viable potential candidates were promptly reduced to the highest value, most qualified buyer. The sale of both Nifty and Steel Horse were completed within four months of engagement.
Steel Horse Holdings, Inc. ("Holdings") was a holding company for subsidiaries engaged in the design, manufacturing and distribution of automotive parts and accessories.
Steel Horse Automotive was the second largest manufacturer and marketer of light truck accessories for both the OEM and automotive aftermarket.
Professionals of M&A Capital were hired to conduct a marketing process that sought to identify, educate and negotiate the most qualified financial and strategic buyers.
To maximize value, an auction process was managed between buyers interested in Holdings in its entirety and those who were interested in the individual subsidiaries. It was determined that a sale of Steel Horse, separate from Nifty Products, would maximize Holding's value.